The Broad
The Broad

THE
BROAD

The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles which opened in September of 2015. The museum offers free general admission. The museum is home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide, and has launched an active program of rotating temporary exhibitions and innovative audience engagement. The 120,000-square-footbuilding features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has actively loaned collection works to museums around the world since 1984.  In its inaugural year, The Broad attracted triple the number of its projected visitors, and since opening, has welcomed more than 1.7 million visitors. Eli and Edythe Broad also built a 24,000-square-foot public plaza, added streetscape improvements and enhanced pedestrian access on and around The Broad along Grand Avenue.

Dubbed “the veil and the vault,” the museum’s design merges the two key programs of the building: public exhibition space and the storage that supports The Broad Art Foundation’s extensive lending activities. Rather than relegate the storage to secondary status, “the vault” plays a key role in shaping the museum experience from entry to exit. Its heavy opaque mass is always in view, hovering midway in the building. Its carved underside shapes the lobby below and public circulation routes. Its top surface is the floor of the third-floor galleries. The vault is enveloped by the “veil,” a porous, honeycomb-like exterior structure that spans across the block-long third-floor gallery and provides filtered natural daylight. The museum’s “veil” lifts at the corners, welcoming visitors into an active lobby and shop. The public is then drawn upwards via escalator, tunneling through the vault, arriving onto nearly an acre of column-free gallery space bathed in filtered light. The gallery has 23-foot-high ceilings, and the roof is supported by 7-foot-deep steel girders. Visitors exit the third floor via a winding central stair through the vault that offers glimpses into the vast holdings of the collection.

The Broad received LEED Gold certification. With its electric car charging stations, bike parking spaces, rooftop drains routed to street level gardens that filter runoff, high-efficiency plumbing fixtures that help reduce water use by 40 percent, and its easy access to public transit including adjacency to the new Metro Regional Connector station at the corner of 2nd and Hope Streets (anticipated opening: 2020), The Broad aims to be in the top tier of eco-conscious and efficient museums.

The Broad’s visitors reflected unprecedented diversity for an art museum, attracting a dramatically younger, more ethnically diverse audience than the national average – exceeding the client’s expectations. The Broad’s visitors reflect the diversity of Southern California and the dynamism of contemporary art. The average age of visitors is 33, compared to the national art museum average age of 45, and the percentage of ethnically diverse visitors is nearly three times the average of other art museums around the country. The Broad also continues to attract a large family audience with nearly 80 percent of visitors saying they had very little or a modest knowledge of contemporary art. Since The Broad opened, the urban experience along Grand Avenue has flourished. Pedestrian traffic has visibly increased, and street life has expanded exponentially with food trucks and street musicians appearing daily and restaurants in the area extending their hours. This has been a great benefit to the local community situated around the museum. The museum generated more than $54 million in economic benefit to Los Angeles County, creating 490 jobs with labor income of $24 million. The museum also generated $8.2 million in local, state and federal tax revenue, according to a study by the Los Angeles Economic Development Corporation.

  • Veil
    Veil
    Veil
  • Third-floor gallery
    Third-floor gallery
    Third-floor gallery
  • Lobby with interior veil
    Lobby with interior veil
    Lobby with interior veil
  • Lobby with 105-foot escalator to gallery above
  • Escalator through the vault to galleries
  • Gallery featuring work by Jeff Koons and Christopher Wool
  • Gallery featuring work by Barbara Kruger, Cindy Sherman, Richard Prince and Sherrie Levine
  • Third-floor galleries with skylights and interior veil
  • View of Cindy Sherman exhibition
  • View of circulation
  • Stairway through the vault
  • Visitors peering into vault below
  • Archive
  • The Broad public plaza with century-old Barouni olive trees
  • View from corner of Grand Avenue and 2nd Avenue
  • No description
  • No description
  • No description
  • No description
  • No description
  • No description
Project information
Size (GSF)115000LocationThe Broad, Los Angeles, United States
Credits
Partner-in-ChargeElizabeth Diller
Principal DesignerRicardo Scofidio and Charles Renfro
Project DirectorKevin Rice
Design TeamKumar Atre,Oskar Arnorsson,Ryan Botts,John Chow,Gerardo Ciprian,Robert Condon,Zachary Cooley,Charles Curran,Robert Donnelly,Eliza Higgins,Chris Hillyard,Michael Hundsnurscher,Matthew Johnson,Robert Loken,Nkiru Mokwe,William Ngo,Matthew Ostrow,Haruka Saito,Daniel Sakai,Andrea Schelly,Anne-Rachel Schiffmann,Zoë Small,and Quang Truong
External credits
GenslerExecutive Architect
MATT ConstructionConstruction
Nabih Youssef & AssociatesStructural Engineer
Leslie E. Robertson Associates (LERA)Structural Engineer
KPFF Consulting EngineersCivil Engineer
ARUPMechanical, Electrical, Plumbing, Fire, Life-Safety and Gallery Lighting Engineers
Tillotson Design AssociatesLighting Design
Lerch BatesVertical Transportation
Solomon + BauerCollection Storage
Ducibella Venter + SantoreSecurity
Simpson Gumpertz & HegerWaterproofing
2 x 4Graphic Design
Hood DesignLandscape Architect
Adamson AssociatesExecutive Architect - Plaza and Streetscape
Saiful / Bouquet Structural EngineersStructural - Plaza and Streetscape
Crain & AssociatesTraffic Engineers
    Photography by Iwan Baan,Hufton + Crow,Bruce Damonte,and Ben Gibbs